Case Study: Take A Break

When I first met Jake Gatewood in 2017, Rap promoter and DJ (JG & Friends) based in Dallas, Texas. He would later become Craig Xen's Official DJ until 2020.

This is the journey from DJ-to-Artist thanks to Take A Break. Take A Break's originally formatted for previous fans of JG to "meet" JakeGatewood (house producer). Take A Break began to take shape with YouTube and Spotify Playlist series "Take a Break", DJ'ing in places like a kitchen restaurant or property open house, to take a break from "work".

Next step, go from video-to-show,Take A Break the quarterly party was born. JakeGatewood would serve as Resident DJ and as well as the talent buyer of the line-up. The line-up would reflect affinity artists with Jake and would be featured in the growing Spotify playlist.

Since the moment of the first show sell out and the recap to follow. The party became "The Party" for Dance Music in Dallas, Texas and soon to be Nationwide!

Client: 

JakeGatewood (Independent Artist) & Take A Break (Brand Party)

Audience: 

North America

Goal:

Build organic fanbase for artist JakeGatewood and Social Growth for Take A Break

Content Strategy:

All media have Take A Break template (custom font and characters) for posting to socials and merchandising. Custom template's for guest list posting. TAB TV (in show interviews with fans).

Fan Engagement:

Laylo SMS, TAB TV, JakeGatewood Fan Social Interaction, Topo Chico Sponsored Roof Top Summer Parties, Take A Break Character Signage EVERYWHERE

Results:

7,600 Tickets Sold

1,700 Merchandise Items Sold (T-Shirts, Hoodies, Totes, Trucker Hats and Drink-ware)

40,000 Followers Across (TikTok and Instagram)

Contributors:

David Galloway, Josh Schreiber, Jake Gatewood